Eco Just Food Network

The Eco Just Food Network (EJFN) is an organization that connects youth and community members with local food providers to assist in helping vulnerable communities grow, harvest and have access to healthy food. As a new organization, their website needed a revamp.

The Problem

The homepage is imperative in order to attract more users to sign up for activities at Eco Just Food Network.

The Goal

Our goal for the redesign was to simplify and enhance the user experience on the Eco Just Food Network (EJFN) site, making it easier for users to learn about and engage with the platform. We aimed to revamp how we present EJFN’s offerings, ensuring that information is well-organized and user-friendly, transforming the user’s journey into an informative enjoyable experience.

Introducing the Time Bank and Time Credits

The Time Bank is a system where participants earn one time credit (TC) for every hour they work with EJFN's Food Corps, which connects urban residents with small producers and agroecological farmers to promote sustainable food systems.

The Research

When redesigning for this non-profit organization, we wanted to get to know our stakeholders. During our interviews, our main focus was to learn their pain points on their current site- as well as their goals moving forward with the redesign.

We conducted 5 user interviews

Our participants for the interviews consisted of people who work with the Eco Just Food Network and people who aren’t involved but could possibly want to join. Here is what we found

  1. “The homepage is overwhelming and not intriguing.”

  2. “The Time Bank needs more information.”

  3. “Overall functionality of the site is confusing.”

User Persona

Storyboard

The Design Process

Low-fi Wireframes

Usability Testing

Through 5 usability tests, these were our

3 key findings:

  1. Text size was too small for users to read.

  2. Colours needed to be more accessible,

  3. The page layout was too narrow and had too much white space.

High-fi Prototype

Impact of Work

Redesigning the Eco Just Food Network site has significantly increased user engagement, resulting in notable rise in volunteer sign-ups. The improved user interface and streamlined navigation have made it easier for visitors to find information and get involved thereby expanding the networks’s community and volunteer base

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