Juno Travel

Juno is a platform where traveler’s can create their own trip itinerary or collaborate trips with friends. Through pinning and sharing activities, Juno helps you create trip plans and even generates customizable itineraries for you and friends all on one app.

The Problem

Millennial travellers experience choice paralysis while travelling in a group, users want to make the most out of the time that they have at their destination(s). Since they have trouble making decisions in groups during their annual vacation time, how can we make planning more efficient so that we can help travellers manage their time better?

The Goal

Design a travel platform for adventure enthusiasts to organize and share trip plans with friends and family.

The next steps was to understand experienced travellers decision-making process when making travel plans. As well as, who they travel with or how they feel about planning with a group.

The Research

Qualitative Research:

Conducting user interviews of experienced travellers. Through the research, the common challenge amongst travellers is decision-making in group settings.

Quantitative Research:

I surveyed participants ages 25-35, most of which preferred to travel with their partners or a group of friends.

I analyzed the data into 6 common categories that travellers considered while planning a trip.

User Persona

User Insight

“I love traveling with friends and making lifelong memories. However, it’s hards to decide on activities when we travel because we have limited travel days and an overabundance of options and interests!

Sarah loves traveling with friends, but needs help with group decision making because limited time off work means she needs to maximize every day of her time off in order to making meaningful memories.

Affinity Diagram

Ideation & Feature Prioritization Matrix

The selected features were based on a prioritization of high value and varying levels of effort.

These features were marked as “Do It Now” for quick implementation to provide immediate user benefits!

High-value and low-effort features:

  • Collaborative lists of activities

  • Recommendations from locals

  • Send & share places to visit with friends

  • Suggested activities based on personal taste

High-value but higher-effort features were also prioritized under “Do It Next”.

High-value and high-effort features:

  • Places to visit based on like history ❤️

  • A simplified group planner to facilitate decisions

  • Generating travel itineraries based on demographic

  • Recommendations from small local businesses

This balanced approach ensures that Juno delivers immediate useful functionalities while planning for more complex and impactful features in the future.

Value Proposition

Juno is developing an automated itinerary template personalized to help travellers take that first step in planning activities at their destinations and solve decision making challenges when planning trips.

We’re better because we aim to make positive memories and encourage those who may feel overwhelmed with planning, a sense of direction together.

We’re believable because of our unique features that bring travellers closer together to create memories outside digital reality.

Competitor Analysis

We research and analyzed our directed and indirect competitors

3 Key Insights from the Competitor Analysis driving the collaborative features for Juno

  1. Opportunity for Collaborative Planning:
    Juno can stand out by offering robust features that allow groups to plan and share activities seamlessly, filling this gap in the market.

  2. Seamless Integration and Personalization
    Competitors like TripAdvisor and Hopper provide easy onboarding and personalized travel suggestion. Juno can leverage these strengths by ensuring a smooth onboarding process and integrating personalized recommendations based on user preferences and past travel history.

  3. Minimize disruptions for a Better User Experience
    While Hopper offers great deals, it’s frequent pop-ups can disrupt the user experience. Juno should focus on provided a clean, intuitive interface with minimal interruptions, enhancing overall user satisfaction and engagement.

The Design Process

Low-fi Wireframes

  1. Group Chats for Travel Plans and Conversations
    The design ensures that all conversations and planning activities occur in one place, making it easy for users to coordinate with their travel companions.

  2. Onboarding to Understand User Interests
    This personalized approach helps Juno tailor the app experience to each user, ensuring that the content and recommendations align with their specific tastes and needs.

  3. Suggested Itinerary Based on User Interests
    This feature provides personalized travel itineraries, suggesting activities and destinations that match the user’s preferences, thereby enhancing their overall travel experience.

Mid-fi Prototype

Mobile Prototype

3 key findings through user testing the mid-fi prototype.

  1. Streamline the Onboarding Flow
    While the detailed onboarding process is beneficial, adding a progress indicator to show users how many steps are left.

  2. Enhance Visual Hierarchy and Consistency
    Ensure the visual hierarchy is clear across all screens. Maintaining consistent button styles, font sizes, and spacing to help users navigate the app more effortlessly.

  3. Loading States and Feedback
    For the “Generating Itinerary” screen, create an engaging loading state or animation to keep users informed that the app is processing their request.

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